Productivity – Getting it Done

The Power of Specificity – Learning From Stand-Up Commedians

In marketing there is often an inclination towards being general and unspecific not to exclude any potential customer. There are times, however, when being unspecific makes the message lose power. As I’m going to show you, being specific in your message accomplishes a number of things. I first became aware of the power of specificity …

The Power of Specificity – Learning From Stand-Up Commedians Read More »